Pitching examples
An exclusive sneak peak at successful pitches
As part of a new series of resources we will be sharing some of our successful pitches each month. Writing a good pitch can sometimes feel like more of an artform than an exact science and when we started freelancing we really were stabbing in the dark.
Seeing what a successful pitch actually looks like can help to demystify the process and will hopefully give you the confidence that it doesn’t have to be 100% perfect. Most story ideas are a work in progress and your pitch is likely to be quite different to your final piece of work. The point of the pitch is to sell the story, and yourself, to the editor by giving them a teaser.
In this series we will not only share pitches that have been commissioned but we’ll also explain the context, who it was pitched to, why we think it was picked up and what, on reflection, we might have done differently.
We are going to kick off today with a personal experience health pitch to a national newspaper website and an in depth feature to a specialist consumer magazine.