Pitching examples

How to pitch one story multiple ways

Today we continue our series of successful pitching examples for premium subscribers. Each month we share the wording of commissioned pitches and explain the process behind them. We reflect on why the pitches worked and explain how we worked with the editors to shape the subsequent stories.

This month we’re sharing an example of one story idea that was commissioned multiple times. It led to a news story in The Times, an opinion piece for Novara Media and a feature on The Mail This is Money website.

To see the pitches and responses from the editors, read on…