Pitching examples

An exclusive peek at successful pitches

As part of a new series of resources we will be taking it in turns to share some of our successful pitches each month. Writing a good pitch can sometimes feel like more of an artform than an exact science and when we started freelancing we really were stabbing in the dark.

You do learn as you go what specific editors want but seeing what a successful pitch actually looks like can help to demystify the process and will hopefully give you the confidence that it doesn’t have to be 100% perfect. Most story ideas are a work in progress and your pitch is likely to be quite different to your final piece of work. The goal is to sell the story, and yourself, to the editor by giving them a teaser.

In this series we will not only share pitches that have been commissioned but we’ll also explain the context, who it was pitched to, why we think it was picked up and what, on reflection, we might have done differently.